Last updated: 7 October 2026
This Privacy Policy explains how AFT Mountain Adventures LLC (“AFT”, “we”, “us” or “our”) collects, uses, stores and protects personal information when you use our website, create an account, register for or book our activities, make a purchase, contact us, or otherwise interact with our services.
By using our website, you acknowledge that you have read this Privacy Policy. Where required, we will ask for your consent before processing your personal information for specific purposes, such as certain marketing communications or non-essential cookies.
1. Who We Are
AFT Mountain Adventures LLC is a UAE-based mountain adventure company providing hiking, outdoor activities, events, memberships, expeditions and related services.
For privacy-related questions or requests, please contact us using the contact details provided at the end of this Privacy Policy.
2. Information We Collect
Depending on how you interact with AFT, we may collect the following information:
Information you provide to us
This may include:
- first name and last name;
- email address;
- WhatsApp number or other phone number;
- account username and login-related information;
- booking and registration information;
- membership or pass information;
- event or activity details;
- information provided when contacting us or submitting a form;
- information you provide in connection with an enquiry, booking or customer support request;
- information required to process or manage a payment or order; and
- any other information you choose to provide to us.
Information collected automatically
When you use our website, certain technical information may be collected automatically, such as:
- IP address;
- browser and device information;
- operating system;
- pages visited and interactions with the website;
- approximate usage and performance information;
- referring website or source; and
- information collected through cookies and similar technologies.
Some of this information is collected by our website, hosting and security systems or by third-party services that operate on our behalf.
3. Accounts and Memberships
If you create an account on our website, we may process the information required to create and maintain your account, including your name, email address, username, contact details and account-related information.
We use this information to:
- create and manage your account;
- provide access to relevant membership or pass features;
- manage registrations and bookings;
- communicate with you about your account, bookings or activities; and
- provide customer support.
Passwords are handled through our website’s account system and are not used by AFT for purposes other than authentication and account management.
4. Bookings, Events and Activities
When you register for or book an AFT hike, event, expedition, membership or other activity, we may collect and process information necessary to manage your participation. This may include your name, contact details, booking information, membership or pass status and information required to communicate with you before or during an activity.
We may use this information to:
- process and manage your booking;
- confirm your registration;
- provide booking and activity-related information;
- contact you regarding changes, updates or practical arrangements;
- manage attendance and participation;
- administer memberships, passes and applicable discounts; and
- provide customer support.
Information provided for participation in an activity will be used only as reasonably necessary to organise and manage that activity and related services.
5. Bookings for Children and Minors
AFT activities may be suitable for participants of different ages, including family activities. Where a participant is a child or minor, the relevant account, registration or booking must be created, submitted or confirmed by their parent or legal guardian, where applicable.
By making a booking or registration on behalf of a child or minor, the parent or legal guardian confirms that they are authorised to provide the information necessary for that registration or booking. We do not knowingly require children or minors to independently create accounts or provide personal information for bookings where parental or legal guardian involvement is required.
6. Payments and Orders
Payments and purchases made through our website may be processed through third-party payment providers, including Stripe and Tap Payments, depending on the payment method available at the time of purchase. Payment providers may collect and process payment information directly in accordance with their own privacy policies and terms.
AFT may receive information necessary to confirm and manage a payment or order, such as payment status, transaction reference, order details and other information required for accounting, customer support and booking administration.
We do not intend to store full payment card details on our website.
7. How We Use Your Information
We may use personal information for the following purposes:
- to create and manage user accounts;
- to process bookings, registrations, memberships and purchases;
- to provide our activities and services;
- to communicate with you about bookings, payments, events and activities;
- to respond to enquiries and provide customer support;
- to manage customer relationships;
- to process refunds, cancellations or other booking-related matters;
- to administer discounts, passes and membership benefits;
- to maintain and improve our website and services;
- to monitor website performance and usage;
- to protect our website, users and business against fraud, abuse and security threats;
- to comply with applicable legal, accounting and regulatory obligations;
- to maintain appropriate business and transaction records; and
- to send marketing communications where we have a lawful basis to do so and, where required, your consent.
8. Marketing Communications
We may occasionally send information about AFT activities, events, memberships, expeditions, offers or other updates. Where consent is required, we will obtain your consent before sending marketing communications. You can opt out of marketing communications at any time by using the unsubscribe option included in a marketing email or by contacting us.
Please note that opting out of marketing communications does not prevent us from sending essential service-related communications, such as booking confirmations, payment information, activity updates or important changes to an event.
9. WhatsApp and Direct Communications
We may use WhatsApp and related communication services to communicate with customers and participants about enquiries, bookings, activity arrangements, customer support and other AFT-related matters.
If you choose to contact us through WhatsApp or another third-party messaging service, your information may also be processed by that service provider in accordance with its own privacy policy and terms.
10. Forms, Customer Support and CRM
Information submitted through contact forms, enquiry forms, registration forms or other communication channels may be processed through third-party services that help us manage enquiries, communications and customer relationships. We may use services such as HubSpot to manage forms, customer enquiries, communications and related customer relationship information.
We only use such information for legitimate business purposes, including responding to enquiries, managing customer relationships and providing our services.
11. Google Services and Analytics
We use certain Google services on our website, including Google Analytics through Google Site Kit, as well as other Google integrations used to support website functionality, measurement and business operations. These services may collect information about how visitors use our website, including technical information, website interactions, traffic sources and usage statistics.
Where required, non-essential analytics or similar technologies will only be used after obtaining the appropriate consent.
Google may process information in accordance with its own privacy policies and terms.
12. Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
- provide essential website functionality;
- maintain account and session functionality;
- remember preferences;
- support bookings and shopping cart functionality;
- improve website performance;
- understand how visitors use our website; and
- support analytics and other website services.
Some cookies are necessary for the website to function and cannot be disabled through the website’s cookie controls. Where required by applicable law, we will request your consent before placing or using non-essential cookies. You can also manage cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.
13. How We Share Information
We do not sell or rent your personal information. We may share personal information with trusted third-party service providers where this is necessary to operate our website and provide our services.
These may include providers supporting:
- website hosting and technical infrastructure;
- user accounts and membership management;
- bookings and event management;
- payment processing;
- email delivery;
- customer relationship management;
- analytics and website measurement;
- website security and fraud prevention;
- communications and customer support; and
- other services necessary to operate our business.
These providers may process personal information on our behalf or as independent service providers, depending on the service.
We may also disclose information where reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights or property, prevent fraud or abuse, or protect the safety of our users, participants or others.
14. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These measures may include access controls, security monitoring, website security tools and other safeguards appropriate to the nature of the information we process. However, no online service or method of electronic storage can be guaranteed to be completely secure.
15. How Long We Keep Your Information
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to maintain user accounts, manage memberships, process and maintain booking and transaction records, provide customer support, maintain business records, resolve disputes and comply with applicable legal, accounting or regulatory requirements.
As a general practice, account, booking and transaction information may remain in our systems for the active lifetime of the relevant account, booking relationship or website/business records and will not necessarily be automatically deleted after a fixed period.
Where information is no longer reasonably required for these purposes, we may delete, anonymise or otherwise securely dispose of it, subject to applicable legal, accounting, operational or legitimate business requirements.
16. Your Rights and Choices
Depending on applicable law, you may have rights in relation to your personal information, including the right to:
- request access to personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information where applicable;
- request restriction of certain processing;
- object to certain uses of your personal information;
- withdraw consent where processing is based on consent; and
- opt out of marketing communications.
To exercise a privacy-related right, please contact us using the details below. We may need to verify your identity before processing certain requests.
Some requests may be subject to legal or legitimate business requirements that allow us to retain certain information.
17. Third-Party Websites and Services
Our website may contain links, integrations or embedded content from third-party websites and services. We are not responsible for the privacy practices, content or security of third-party websites or services. When you interact directly with a third-party service, that service’s own privacy policy and terms may apply.
18. Data Transfers
Some of our service providers may process information in countries outside the UAE or outside the country where you are located. Where personal information is transferred to or processed in another jurisdiction, we take reasonable steps to use appropriate service providers and safeguards consistent with applicable data protection requirements.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, technology, legal requirements or data processing practices. The updated version will be published on this page with the revised “Last updated” date. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use and protect your personal information.
Where appropriate or required by applicable law, we may also provide additional notice of material changes through our website or other appropriate communication channels.
Your continued use of our website and services after an updated Privacy Policy has been published means that you acknowledge the updated policy.
20. Contact Us
If you have questions about this Privacy Policy, want to exercise a privacy right, or have a concern about how your personal information is handled, please contact:
AFT Mountain Adventures LLC
Ras Al Khaimah, United Arab Emirates
Email: info@aftadventures.com
We will make reasonable efforts to respond to privacy-related requests within an appropriate timeframe and in accordance with applicable law.
Privacy Policy Acknowledgement
Where required, you may be asked to confirm that you have read and agree to this Privacy Policy before creating an account, making a booking or using certain services.
Your acceptance of this Privacy Policy does not replace any separate consent that may be required for marketing communications, non-essential cookies or other specific processing activities.
